① Bcg Matrix Apple

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Bcg Matrix Apple

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BCG Matrix (149)

Cash cows are one of four quadrants in the BCG matrix , a business unit organization method introduced by the Boston Consulting Group in the early s. The BCG matrix, also known as the Boston Box or Grid, places an organization's businesses or products into one of four categories: star, question mark, dog, and cash cow. The matrix helps firms understand where their business stands in terms of market share and industry growth rate. It serves as a comparative analysis of a business's potential and an evaluation of the industry and market. This is especially true with product lines at different points in the product life-cycle. Cash cows and stars tend to complement each other, whereas dogs and question marks use resources less efficiently.

A cash cow is a reference to a business, product, or asset that produces consistent cash flow over its lifespan; it's also a reference to one of the four quadrants in the BCG Matrix, a business unit organization method. A cash cow is a company or business unit in a mature slow-growth industry. Cash cows have a large share of the market and require little investment. Its return on assets is far greater than its market growth rate; as a result, Apple can invest the excess cash generated by the iPhone into other projects or products. Cash cows, such as Microsoft MSFT and Intel INTL , provide dividends and have the capacity to increase their dividend due to their ample free cash flows calculated as cash flows from operations minus capital expenditures.

These companies are mature and do not need as much capital to grow. They are marked by high-profit margins and strong cash flows. Cash cows can also be slow-growth companies or business units with well-established brands in the industry. In contrast to a cash cow, a star, in the BCG matrix, is a company or business unit that realizes a high market share in high-growth markets. Stars require large capital outlays but can generate significant cash. If a successful strategy is adopted, stars can morph into cash cows. Question marks are the business units experiencing low market share in a high-growth industry. They require large amounts of cash to capture more of or sustain their position within the market. Depending on the strategy adopted by the firm, question marks can land in any of the other quadrants.

Lastly, dogs are the business units with low market shares in low-growth markets. There is no large investment requirement, and they don't generate large cash flows. Often, dogs are phased out in an effort to salvage the organization. Financial Ratios. Portfolio Management. Tools for Fundamental Analysis. Your Money. Personal Finance. BCG matrix aka. Growth-Share matrix is a strategic planning tool, which is used to portray firm's brand portfolio on a quadrant along relative market share axis horizontal axis and speed of market growth vertical axis axis.

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